Serving complex businesses since 2007
Trend and culture insight through desk research and cherished-customer panels
are some of the ways Throughline Ltd has created value for corporations, startups and complex organisations.
It’s not enough to say “We need to know our why!” since smart people seek evidence and explanation as pre-requisites for their engagement.
SemioStories addresses the ubiquitous search for meaning, towards which product/service innovators invent and for which brands feel increasingly responsible.
Please get in touch to discuss what you seek and how Semiostories might help.
Concrete: City of London
talk [at] throughline dot co.uk
Areas of Practice
Research findings are inert until teams can apply them to ideation. Through distillation and crystallisation, Kate Hammer can make analyst findings tangible, memorable and, thereby, actionable.
Canvases like the Business Model Canvas are all the rage. The simple fact is: a logically coherent arrangement of topics and a long list of relevant questions really do help people and teams get to grips with what they’re creating in a visual, engaging manner.
Because it applies across the project lifecycle, this process generates a brand identity brief; a partnership manifesto and/or a testimonial template.
Time is precious. To make a gathering of colleagues or co-creators worthwhile, workshop design is a worthwhile investment. It ensures the right people gather with at-the-ready stimulus to provoke fresh thinking.
Do the mash
Mashup thinking combines features from distinctive sectors as a way of forging a solution that is part copy - part original. Hands-on workshops help teams practice mashup thinking, for the purposes of transcending habitual constraints and projecting a business towards blue waters.
It can be very difficult to realise what a team’s or unit’s blindspots are, and how myopia may be impinging effectiveness and innovation. Shadowing is an immersive observation process that notices habits and omissions, as the basis for a discreet, frank conversation about bedrock assumptions and organisational climate.
The power of questions in generative thinking is undisputed. Challenge mapping is a facilitated, on-your-feet process for determining what questions matter most to areas of your business, and ordering them by their logical relations and functional reach.
Just drop your information here, and Kate Hammer will be in touch shortly.